The implementation of CTP (computer to plate) technology in the publication industry has changed the way advertisers supply materials to publications. Advertisers no longer supply film and proofs of print ads to publications; now they send digital files and proofs.
Converting original materials to files and proofs that conform to SWOP specifications takes the right equipment and a high level of expertise. Creating a file that is formatted to deliver via electronic means and convert to the correct image at the printer takes even more specialized equipment, software, and expertise. Having access to a high-speed digital network is an investment that not everyone will want to make.
T&R is equipped to handle all of these production details on your behalf. T&R has the expertise to convert your ad pages to the two formats that have become widely accepted in the digital distribution of ad pages—TIFF/IT and PDF/X1 file formats.
Along with the right file format, providing the publication with a SWOP approved proof is critical. The three most commonly requested SWOP approved proofs listed in the SRDS Print Media Production Source™ are:
T&R has the equipment and expertise to produce any of these SWOP approved proofs.
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